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What metrics can I view for a sent email?

How to view email Open Rates, Clickthrough Rates, Bounce Rates, and Unsubscribe Rates

Emily Slaneff avatar
Written by Emily Slaneff
Updated over a week ago

Once a Marketing email has been sent, you can view metrics by navigating to Calendar > Emails.

If you click into any sent email, you will be able to view the following metrics:

  • Sent - how many users the email was sent to

  • Opened - how many customers opened the email

  • Clicked - how many customers clicked a link or button in the email

  • Bounces - how many emails were rejected by an inbox, possibly indicating an invalid email address

  • Unsubscribed - how many customers chose to unsubscribe to your emails after receiving this message

You can also click on each metric to view the specific details of who took each action.


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