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What are Auto-Campaigns?

What are Auto-Campaigns?

Lauren Everett avatar
Written by Lauren Everett
Updated over a week ago

Xplor Growth auto-campaigns make it easy to find a middle ground between automated marketing sends and personalized communications to your client base

Auto-campaigns allow you to contact your clients at specific moments along their journey with your studio—from new client signups to purchase follow-ups to win-back messages. We offer 20+ ways to trigger your communications, so you can customize your campaigns to align with your unique business.

A few key things to know about auto-campaigns:

Auto-Campaigns are best for capturing moments as they are happening.

  • For example, you could set up an auto-campaign to send an email to new leads every time a client purchases your intro offer. However, if you are looking to capture people who have already purchased this intro offer, you will need to use a segment to capture this past group of people.

  • Another example could be setting up an auto-campaign to email clients when they take a certain class. However, if you are looking to send an email to clients who have already taken this class, you will want to create a Scheduled Email and Segment to accomplish this.

Auto-Campaigns are great for behavior-based, sequential messaging.

  • If you are looking to send a one-off message to a group of clients who have already taken a certain behavior in the past, you will want to create a Scheduled Email and Segment to accomplish this.

To access Auto-Campaigns, navigate to Automation > Marketing Automation in the top navigation bar.

To learn how to create a new Auto-Campaign, click here.

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