UTM tracking uses specific tags within the URL of your form to track the origin of your leads. This provides valuable insight for evaluating campaign performance based on lead sources, empowering you to make informed decisions about your digital advertising strategy. Additionally, UTM tracking fields eliminate the need for separate forms by source, streamlining your operations.
Before you get started, UTM tracking must be activated for your account by the Xplor Growth team. It is currently only available for Mariana Tek customers.
How to Include UTM Tracking in Form Builder
To start using UTM tracking, create a new form in the builder. You can leave the fields blank if you’d like. When you share, embed, or link the form as a call to action, add UTM parameters for campaign, source, and medium directly to the URL.
If you prefer, you can also enter UTM values in the builder itself. This will generate a URL with the parameters already included, making it easy to create variations whenever needed.
For example, the parameters of the following URL contain UTM parameters that will appear in form Insights upon submission by the consumer,
https://yoga.xplorgrowth.io/january-special-lead-gen-form-6KWcYn.html?utm_source=website&utm_medium=parkcity&utm_campaign=januaryspecial
UTM parameters are available for newly created forms to allow continuity of data in form insights.
Where do the UTM variables appear?
Form Insights and the CSV export will also show the campaign, medium, and source your leads came from.
What are the three UTM parameters that can be used in Forms?
Source: Main origin of your lead — examples can include Website, Google, Facebook, Instagram, Flyer, etc.
Example:
&utm_source=facebook
Medium: Type of traffic the lead came from — examples include search ads, display ads, CPC, email, specific web pages, etc.
Example:
&utm_medium=organic
Campaign: Most granular level — with this parameter, you can use variables for individual Meta/Google Ad campaigns, email campaigns, website pages, etc.
Example:
&utm_campaign=january-special
UTM Tracking Best Practices
Use a clear naming convention: Create a consistent system for naming your UTM variables. This makes it easier to track lead sources and measure campaign performance over time.
Shorten long links: UTM codes can make URLs lengthy. If you’re sharing a form link directly (like in SMS), use a link shortener to keep it clean and user-friendly.