Synced Segments allow HQ accounts to create and sync segments and segment groups across all child accounts (locations), reducing manual effort, ensuring consistency, and streamlining setup for multi-location brands.

To sync an existing segment group to your child accounts, go to Segments > select the group > Options. There are two options:

You will be prompted to select your locations > Sync.

When creating a new segment group by going to > Segments > Add Segment Group, you can sync to your child accounts by selecting Sync to all Child Accounts. For selected child accounts, create the group and then sync.

In the HQ account, synced groups will be labeled.

In Child accounts, the groups will have the badge in the Segments tab if they were synced from HQ:

To sync a segment for the first time, open the segment or use the three-dot icon next to the segment > Options > Sync to all Child Accounts.

You will be prompted to select your locations > Sync.

In the HQ account, synced groups will be labeled.

In the child account, synced segments will receive the HQ badge.

When a segment is synced to a child account, a mapped value will automatically be created to link it to the corresponding segment in the child account. This will streamline the process of syncing automations by eliminating the need to update each child account individually.

Segment mapping is available only for conditions mapping in automations, with support for selecting segments in pushed corporate emails coming in a future update.

Go to the Cogwheel in the top right corner of the screen > Settings > navigate to Mapped Values > Segments.