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Xplor Growth 101: What are Forms and how do I create one?

Xplor Growth offers branded forms that can be sent out or hosted on your website to capture any information you want to collect.

Written by Chris Lyon

Want to send out a feedback survey to first-time class-goers? Looking to switch up your class schedule and want to collect the most requested class times? Need a lead form for your website or Instagram bio? Forms are the way to go!


Create

You’ll find Forms by navigating to Marketing > Forms. You can create a new form by clicking on Create a new form and naming it.

Standard Questions

When setting up your form, select the information you want to collect.

  • Email is always required

  • Use the Include toggle to turn other data points on or off

This way, you only collect the details that matter most to your studio.

Custom Questions

Scroll down to the Custom Questions section to gather additional details.

  • Click Add a Custom Question to this Form

  • Choose the answer type: Dropdown, Multi-Select Checkboxes, Text Input, or Rating

  • Enter your question

  • Add response options if required (for Dropdown or Multi-Select)

Opt-In

You can add opt-in checkboxes for Marketing and Transactional SMS/Emali.

This ensures you stay compliant while collecting the right marketing permissions.

Review additional information on opt-in options here.

Call to Action Design

Customize the button your customers click to submit the form:

  • Button Text: Enter the wording you want to display (e.g., Join Now, Submit)

  • Button Color: Select a color that matches your brand

Click Save at the bottom when you’re finished to apply your changes.

reCAPTCHA

reCAPTCHA helps protect your forms from spam, bots, and other automated submissions. You can choose the level of reCAPTCHA protection that best fits your needs.

You can select from three levels of protection:

  • Do not show

    • No reCAPTCHA protection will be applied to the form. Users can submit the form without completing any verification.

  • Simple: verification happens in the background

    • Simple reCAPTCHA provides bot protection with minimal impact to the user experience. Verification typically happens automatically in the background, so most users can submit the form without completing an additional step.

  • Advanced, users may see a challenge such as "Select the traffic lights" (recommended)

    • Advanced reCAPTCHA adds an extra layer of protection to forms receiving spam or bot submissions. Based on Google's assessment, a user may be asked to complete a challenge such as selecting images containing a traffic light to confirm they're human.

    • If your form is getting a high volume of spam or suspected bot submissions, switch from Simple to Advanced reCAPTCHA for stronger protection.

Enabling reCAPTCHA on currently hosted forms requires you to republish the form. Enabling this setting for currently embedded Forms will require the user to re-embed the code on their website to activate this option.


Publish

The last and most important step in creating your form is publishing.

  • In the top-left, click Publish. No one can access the form until you share it. You can find information on how to share it here.

If you make any changes to your form after it’s been published, you’ll need to save and re-publish.


Insights

  • Insights will show you who filled out your form, when, and what they answered to any custom questions! If you are using UTM tracking, Insights will also show which campaign, medium, and source your leads came from.

  • You can also easily export your insights by clicking Export to CSV in the top-right corner for further data analysis outside Xplor Growth.


Advanced Options

UTM Tracking

UTM tracking uses specific tags in your form's URL to track the origin of your leads. Click here to learn more about UTM tracking.

Mariana Tek Integration

With the Instant Book Form feature, you can create a customer account in Mariana Tek and give the customer a free credit. For more information, click here.

Redirection

You can choose what happens once a client completes the form:

  • Yes, direct them: Redirect clients to another webpage by pasting the URL.

    • If you use Mariana Tek, you can redirect directly to your schedule page.

  • No, do not send them to another page: End with a success message. The default is “You have successfully completed your form!”

Notifications

You can set up notifications to be alerted when a form is submitted.

  • Enter the email address you’d like to receive these email alerts at.

Task Configuration

Tasks can automatically be created when a form is submitted. Complete the following and Save:

  • Task Name

  • Task Note: Description/Script

  • Assignee: Who is responsible for completing the task

    • Xplor Growth user or user group

      • If you are in an HQ account, you can select HQ synced user groups, which will assign the associated child account user group when synced

For HQ accounts, you must re-sync any changes to the child accounts.

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