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Can I send an SMS / text message to a group of contacts?
Can I send an SMS / text message to a group of contacts?

This article will instruct you on how to set up an automation to send as SMS to a group of contacts.

Gabby avatar
Written by Gabby
Updated today

​Looking to send a mass SMS? Mass SMS is not a dedicated feature within BrandBot and requires a multi-step process, so this may not be the most convenient messaging option for your business. Please read through the key information below prior to proceeding.
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When creating the auto campaign,

  • You'll use the General Event (no selections needed) condition as your entry rule (see below).

    • For Marketing Edge customers, you are going to use Gender-> Other condition instead of General Event.

  • Set up your SMS message, set the message live, then set the Campaign live.

  • Finally, once the campaign is live, wait at least 15 minutes, ensure it is between 9am and 9pm local time, then add the segment.

  • **Once the segment is added, Do Not Touch the campaign. Please allow the system to validate information, which can take a few hours**

Please keep in mind a few important takeaways to our system:

  • Do not add a segment with more than 1,000 contacts in a day. Our system throttles SMS to send 50 every 30 minutes and does not send between 9 pm and 9 am in your time zone - this helps protect the number from being marked as spam and ensures compliance with anti-SPAM laws is met. More than 1,000 contacts will get stuck and never send an SMS message.

  • The auto SMS message and the campaign NEED to be started first before the segment is added. If the segment gets added first nothing will schedule or send.

  • There is also an expected processing delay, as manually enrolling a large group of contacts in an auto campaign at once can take an hour or two to start to schedule messages. This cannot be sped up at all.

Please keep in mind that if the segment is added to the campaign before the auto SMS message and/or the campaign is live, the flow of the campaign will not work. You have to start over with a new campaign.

If all the steps above are done correctly, you are all set! We cannot speed up the checks and balances of contact validation when a segment is added to the campaign, but that information will trickle down the auto SMS message.

An image of the General Event screen.
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