Many businesses utilize ClassPass to boost class utilization and gain additional exposure. Within automations or segments, you can isolate this audience and offer them targeted promotions or nurture information.
Which Conditions Can Target ClassPass Clients?
Three conditions can filter clients based on having taken classes on ClassPass:
First Visit
Last Visit
Number of Visits
In the drill-down options for these three conditions, there is a 'specific purchase' item simply called 'ClassPass.'
First Visit on ClassPass
Upsell:
As part of your new client conversion initiatives, consider creating an automation that provides a different offer or information for ClassPass clients.
For example, a 3 or 5-pack may be more enticing to a ClassPass client versus a membership or a 10/20 pack. After a client's first visit, they may be keen to purchase a package from your studio.
As your campaign goal, decide if you want clients to Finish a Landing Page and/or Make a Purchase of specific items/categories.
Nurture:
Welcome clients to your studio and share the benefits/perks of being a member that ClassPass clients don't receive!
You can create a cadence of emails/sms over several weeks to keep your studio top of mind and to get clients to book again!
No Return:
If a client took their first visit on ClassPass and hasn't rebooked in a few days/weeks, consider reaching out to them!
The goal of this campaign is for clients to take another class since entering the campaign!
Tip: Identify key moments in the customer journey where you can wow your ClassPass clients! For example, build in a task or phone call reminder auto action in the nurture or no return campaign examples where staff can thank the client for taking their first class, gather feedback, answer questions, or help them rebook.
Number of Visits on ClassPass -
Frequency / Conversion:
Target ClassPass clients who come frequently to convert them to purchase a credit pack directly from you instead!
Couple this initiative with an exclusive offer hosted on a Checkout Landing Page!
As your campaign goal, decide if you want clients to Finish a Landing Page and/or Make a Purchase of specific items/categories.
Last Visit on ClassPass
Winback:
Target clients whose last visit to your studio was 30/60/90 days ago and they last visited on ClassPass
The goal of this campaign is for clients to take another class since entering the campaign or to make a purchase. This is another prime example where you may decide to create an exclusive offer on a Checkout Landing Page!
Review your Existing Automations
As you build out and implement the above ideas, consider any existing automations that ClassPass clients currently enroll in. You may want to add an exit goal for ClassPass clients to prevent them from getting messaging from your other Upsell, Nurture, or Winback campaigns. Alternatively, you can exclude them from entering your existing campaigns by way of the drill-down options in conditions.