The Xplor Ads Leads Dashboard helps you understand not just how many leads you’re generating, but how valuable they are and how effectively they convert into paying customers. By tracking key performance indicators, you can evaluate the quality of your leads, measure the efficiency of your ad spend, and identify opportunities to improve conversion.
Access the dashboard in Xplor Growth > Xplor Ads > Leads.
The dashboard can be filtered by:
Date Range
Ad Platform
Campaign
Lead Status
Lead Capture Point
KPIs
KPIs on the dashboard include:
Open Leads: The number of leads that have not yet made a purchase and have had activity within the last 90 days. These are active leads that are still in your pipeline.
Stale leads are the leads with no activity (no new identifications, visits, or purchases) for more than 90 days. Consider re-engagement campaigns for these leads.
Converted Leads: The number of leads that have made at least one purchase. These leads have successfully converted into paying customers.
Leads From Ads: The number of new leads attributed to paid advertising during the selected period.
A lead is counted when a visitor provides contact information after interacting with your ads.
Cost Per Lead: The average amount spent to acquire each new lead from ads, calculated by dividing ad spend by leads from ads.
Lead to Purchase Rate: The percentage of leads that went on to purchase during the selected period.
Est. Value of Open Leads: Estimated potential revenue from leads who have not yet converted. Calculated by multiplying the number of open (unconverted) leads by the average revenue per converted lead. This is a projection, not actual revenue.
Total Value of Converted Leads: The total revenue from all purchases made by leads who converted during the selected period.
Average Lead Value: The average revenue per converted lead, calculated by dividing converted lead revenue by the number of converted leads.
Lead Data
The table will show the following details regarding your lead and can be searched and exported:
Contact: Includes name, email, and phone number
Status: Open, stale, or converted
Lead Created: Date lead was created
Channel
Campaign
Lead Capture Point
Lead LTV: Lifetime value
Transaction Count
First Transaction: Date of first transaction
