In Xplor Ads > Campaigns, you can view the performance of each campaign as well as the total.
The campaign data can be filtered by:
Date Range
Ad Platform
Campaign
For each campaign, you will see the following for the selected date range:
Cost: Total spend reported by the ad platform for this campaign.
Track your ad budget and evaluate if it's being spent efficiently.
Impressions: Number of times the ad platform showed your ad to users. This includes repeat views by the same person.
Shows how visible your ad is. Higher impressions can increase awareness even if people don't click.
Clicks: Number of times users clicked on your ad, as reported/defined by each of the ad platforms.
Helps you understand interest and engagement. More clicks usually mean your ad is relevant.
Revenue: Total sales revenue generated from all customers (new or returning) that took place within 90 days of a user's ad click.
Shows how much income your campaign actually generated.
ROAS: Calculated as: Revenue ÷ Cost. A 4.0x ROAS means $4 earned in revenue for every $1 spent on ads.
Quickly tells you how much trackable revenue is coming from each dollar spent on each campaign.
Orders: Number of purchases from all customers (new or returning) that took place within 90 days of a user's ad click.
New Customers: Unique number of first-time buyers who placed an order after clicking this ad.
If a customer clicks multiple ads, only the first ad they clicked receives credit for the conversion.
New Customer LTV: Total revenue generated to date by new customers acquired through this campaign, with no expiration window.
Total revenue generated to date by new customers acquired through this campaign, with no expiration window.
NCROAS: Total revenue generated to date by new customers acquired through this campaign — with no expiration window.
Total revenue generated to date by new customers acquired through this campaign, with no expiration window.