Segments are customizable contact lists that help you deliver targeted messaging and gain deeper reporting insights. Below are the segments we recommend creating. The table includes:

Title: A suggested name to easily identify the segment in your list
Description: An overview of what the segment is used for
Conditions and Filters: The logic used to define who’s included in the segment

If you are not familiar with creating segments, read the following:

New Lead Segments

Title and Description	Conditions and Filters
New Profile: Created an account in Mariana Tek	New Profile in Mariana Tek When Was The Profile Created? > Relative to today > Within the last > 1 day/7 days/30 days
Intro Offer Purchased: Purchased an Intro Offer in Mariana Tek within the last X days	Made a Purchase When Was The Purchase Made? > Relative to Today > within the last > X days Which Purchase(s)? > a specific purchase type Which Type of Purchase? > specific purchases > any of the following purchases > select Intro Offers
Intro Offer Purchase, No Booking: Purchased an Intro Offer, but has not made a reservation	Made a Purchase When Was The Purchase Made? > Relative to Today > at least > 14 days or however long the intro period is Which Purchase(s)? > a specific purchase type Which Type of Purchase? > specific purchases > any of the following purchases > select Credit Package Intro Offers Number of Visits How Many Visits? > exactly > 0 When Did These Visits Occur? > Static time frame > All time Future Reservation Customers Who Have/ Do Not Have? > Does not have When Are You Looking For? > Relative to Today > within the next > 14 Days
Intro Offer Expired, No follow-up purchase: Customer has an expired Membership Intro Offer but did not purchase a follow-up membership or credit	Has a Membership Which Memberships? > Specific membership(s) Which Membership Types? > select membership(s) > add any Membership Intro Offers Which Membership Status(es)? > any of the following membership status> done When Did They Start Their Membership? > static time frame > all time Made a purchase Customers Who Purchased/Did Not Purchase? > has not purchased When Was The Purchase Made? > static timeframe > all time Which Purchase(s)? > a specific purchase type Which type of Purchase? > specific purchase category > any except the following > same membership selected in the Has a Membership condition
Purchased Intro Offer, No follow-up purchase	Made a Purchase When Was The Purchase Made? > Relative to Today > at least > 14 days or however long the intro period is Which Purchase(s)? > a specific purchase type Which Type of Purchase? > specific purchases > any of the following purchases > select Credit Package Intro Offers Has an Active Credit Package Customers Who Have/Do Not Have? > Does not have How Many Visits Remaining? > at least > 1 Which Credit Packages? > all credit packages Has a Membership Customers Who Have/Do Not Have? > Does not have Which Memberships? > All active memberships
Lost Leads: New account in Mariana Tek, but has not purchased a membership or credit package	New Profile in Mariana Tek When Was The Profile Created? > Relative to today > Within the last > 14-30 days Made a purchase Customers Who Purchased/Did Not Purchase? > has not purchased When Was The Purchase Made? > Relative to Today > within the last > 14 days Which Purchase(s)? > a specific purchase type Which Purchase Category? > specific purchase category > any of the following purchases > Memberships and Credits
First Class Booked in the next 48 hours	Future Reservation When Are You Looking For? > relative to today > within the next > 2 days Milestone Visits: Will exclude anyone who has ever visited the brand How Many Visits? > Less than > 1
Missed First Class within the last 24 or 48 hours: Had a first reservation but was marked as a no-show	Number of Visits How many visits? > exactly > 1 When Did These Visits Occur? > within the last > 1 day What Types Of Visits Does This Count? > specific visits Which Visit Status(es)? > any of the following > penalty cancel, grace cancel, penalty no show, grace no show Milestone Visits: How Many Visits? > Less than > 1

Conversion Segments

Title and Description	Conditions and Filters
Intro Offer to Package Purchase: Purchased an Intro Offer and then purchased a Credit Package	Number of Visits How Many Visits? > at least > 1 When Did These Visits Occur? > within the last > X days for the length of the Intro Offer What Types Of Visits Does This Count? > specific visits Which Payment Option(s)? > only specific payment options > credit types > select the Intro Offer Made a Purchase When Was The Purchase Made? > Relative to today > within the last > X days Which Purchase(s)? > a specific purchase type Which Type of Purchase? > Any except the following > select Intro Offer Which Purchase Category? > any of the following categories > Memberships and Credits
Intro Offer to Membership: Purchased an Intro Offer and then purchased a Membership	Number of Visits How Many Visits? > at least > 1 When Did These Visits Occur? > within the last > X days for the length of the Intro Offer What Types Of Visits Does This Count? > specific visits Which Payment Option(s)? > only specific payment options > membership types > select the Intro Offer Made a Purchase When Was The Purchase Made? > Relative to today > within the last > X days Which Purchase(s)? > a specific purchase type Which Type of Purchase? > Any except the following > select Intro Offer Which Purchase Category? > any of the following categories > Memberships and Credits

Member/Converted Segments

Title and Description	Conditions and Filters
Current Members: Customers with an active membership	Has a Membership Which Memberships? > All active memberships
Active Non-Members: Customers with 4+ visits in the last 30 days but no membership	Number of Visits How Many Visits? > at least > 4 When Did These Visits Occur? > relative to today > within the last > 30 days Has a Membership Customers Who Have/Do Not Have? > Does not have Which Memberships? > Specific Membership(s) Which Membership Status(es)? > any of the following > active, frozen, pending_customer_activation, pending_start_date When Did They Start Their Membership? > static timeframe > all time
Membership expired within the last 10 days: Customer's membership has expired and has no active memberships	Membership Expiration When Was The Expiration Date? > relative to today > 10 days Has a Membership Customers Who Have/Do Not Have? > Does not have Which Memberships? > specific membership(s) Which Membership Status(es)? > any of the following membership statuses > active, frozen, pending_customer_activation, pending_start_date When Did They Start Their Membership? > static timeframe > all time

Other Segments

Title and Description	Conditions and Filters
Purchased a Credit or Membership within the last seven days	Made a Purchase When Was The Purchase Made? > relative to today > within the last > 7 days Which Purchase(s)? > a specific purchase type Which Purchase Category? > any of the following categories > Memberships and Credits
High Value Lapsed Clients: Winback for customers with no visits in the last 45 days that have a high valued credit package	Last Visit When Was Their Last Visit Or Interaction? > Relative to today > at least > 45 days Was Their Last Visit Any Type Or A Specific Type? > specific type of visits Which Payment Option(s)? > only specific payment options > Credit Types > select high value credit package Has a Membership Customers Who Have/Do Not Have? > does not have
Today’s Birthdays	Birthday In the future > exactly > 0 days

What Segments are recommended for getting started?

New Lead Segments

Conversion Segments

Member/Converted Segments

Other Segments