Earning Cycle is based on the calendar year, and once completed, several things will occur:
Points will reset to 0
The status they earned for the current cycle will remain for the next cycle
As they earn points in the next cycle, customers will receive any benefits from lower tiers along the way.
For example, your 2025 program is set annually:
The customer earned Gold status in 2025.
In January 2026, the customer's points return to 0, but they retain the Gold status for the entire year.
In 2026, it takes 100 points to earn Silver and 200 for Gold.
When the customer hits 100 points, they earn all the benefits from the Silver tier but keep Gold status.
They have enough points to guarantee at least Silver status in 2027.
When they hit 200 points, they earn all the benefits from the Gold status.
They are guaranteed Gold status in 2027.